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Archive for the 'Real Social Media' Category
Emily Pronin of Princeton University and Harvard University’s Daniel Wegner identified the following:
(straight from Wikipedia) “a link between the short bursts of activity that microblogging frequently involves and feelings of elation, power and creativity, have been cited as a possible reason for the rapid growth of microblogging..”
What is micro blogging? (Wikipedia again) “Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.”
Michael Gray of Search Engine Land introduces us to 5 micro blogging sites that aren’t Twitter:
Check out Micheal’s full column to develop strategies to inspire power, elation and creativity with your customers:
The phrase “social media” has become a catch-all for a long list of viral marketing strategies often associated with the chicklets listed under a blog post for well known platforms like Facebook, Wordpress, RSS, Twitter, Stumble Upon, Del.oc.ious, Technorati and others. How to make these platforms work for your business is often a mystery that scares the hell out of many business owners.
Two chef’s in L.A. created a roach-coach success called Kogi that mixes Korean and Mexican flavors in a mobile taco truck experience. When they first started the business no one came. They quickly found that people liked their tacos and created a strategy to get the word out quickly regarding their daily location and specials using Twitter. They now have 8,000 followers. YouTube is another platform that they use to showcase the unique experience Kogi brings to a neighborhood. Notice the very young audience Kogi attracts.
So how do you decide which social media platform is right to promote your business?
- Create compelling content - Kogi’s content is a unique menu as well as a dynamic experience
- Think about your target audience. What social media platforms do they use? If your demographic falls in the age range 30-50 consider email as a social media platform.
- Define measurable business goals to reach that target audience such as selling 20 subscriptions over the 1st quarter.
- Develop a strategy to reach your business goals factoring in how a social media platform can compliment your marketing efforts. If you have a blog, there are plugins to allow your subscribers to share your information with others easily.
Don’t rule out social media altogther. Be creative and think of social media as platform to deliver information much like email (a social media strategy.) If the platform compliments your business goals, test it out. When it comes to the new social media platforms, don’t rule them out completely as millenials are bringing the Gen X’ers and Baby Boomers up to speed quickly.
Driving down the road headed to fill out paperwork for my mortgage refinance with Trinity Title of Texas, an Austin title company, I began to think about the fact that I had never met the mortgage broker, Joshua Borders. Joshua was from Treaty Oak Mortgage, an Austin mortgage company. We talked via phone a few times, exchanged emails and now I was headed to sign paperwork for a very big transaction.
I was a bit confused about the directions and called for help. A lovely voice guided me right to the parking lot where there were several spaces dedicated for Trininty Title of Texas customers. I parked and made it on time to my appointment. The office was nice but nothing specifically stood out until I was greeted and taken to an office. On the table was a scrumptious chocolate dessert with real shaved chocolate on top and fresh strawberries to compliment. I was asked if I would like coffee or something to drink. And my coffee was brought in a lovely tea cup with saucer. There was a floral napkin on the table which made me feel like every detail was taken care of and that I would enjoy this very much.
I didn’t hesitate and enjoyed my dessert and coffee while I chatted with a Annette Castellanos, an Escrow Associate with Trinity Title, about my closing and their customer service process. What caught my attention was that her first response to me was that they understood that the process of going through a mortgage refinance could be a rather impersonal experience. That’s exactly how I felt when I was driving to my appointment. They have a person dedicated to creating this unique experience to personalize each closing.
Right down to the paperwork did I get a different sense of the experience of working with Trinity Title. The size of the folder and the design where all my copies were unique among other companies I’ve worked with in the past.
The question is, would I recommend using Trinity Title of Texas? Is chocolate and coffee enough to convert me? I had worked with another broker that had dragged his feet and potentially made me lose out on a better interest rate. I was recommended to go with Joshua Borders with Treaty Oak Mortgage. He was quick and he understood that I wanted to get the best rate. I never really had much conversation with him but I was pleased with the efficiency and the paperwork signing was simply the icing on the cake.
How would I translate this experience on the Web? Either written or video testimonials are a great way to illustrate added value. This blog post is another great way to get the word out as well as provide Search Engines information that is well optimized to index. Notice I’ve used keyword phrases for my anchor text high and to the left of my post. Search Engines will like the anchors and both companies I’ve mentioned will get backlinks which are also valuable.