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Archive for the 'Keyword Magic' Category
My 5 year old daughter recently asked me if the word “poopy” was bad? I came up with this response; “words are not bad, it’s the way that people use them that makes them bad.” The best example I could come up with was that if you called someone a “poopy head” that was bad. But if you told mommy that you had to go “poopy”, well, that was just reality. So what’s my point?
Humans understand the meaning of words and more appropriately, strings of words through semantics. Semantics simply convey the intended meaning of language. Humans process information through messages conveyed based on experience, body language, inflection, and other factors. Search engines cannot. The word “poopy” means little to a search engine without supporting words or phrases. It is simply a word. If a human hears that word, depending on their experience, language spoken, age, parental status, etc., the meaning begins to take shape immediatly. Add supporting words or phrases and the meaning becomes fine-tuned. The same concept applies to Search Engines.
Every page of a Web site has the potential to found by a user performing a search online. Keywords and more importantly, keyword phrases, are strategically placed by SEO professionals in key places on a Web page. It is critical to perform thorough keyword research, make proper keyword selection, determine relevance, and make good decisions about prominence and placement of those keyword phrases.
I guarantee your Web site will improve in Search Engine ranking position if you put effort into selecting good keywords and use those keyword phrases in strategic places on every Web page. If all other obstacles are identified and removed, you will see great results.
Every page of your Web site has the potential to be a landing page for a user seeking your services or products. Users don’t exclusively enter your Web site through the homepage. Keyword phrase optimization of every key page of your Web site is critical to increase the chances that one of your Web pages will be returned in a search.
Let’s check your keyword density. Keyword density is the percentage a keyword or keyword phrase is repeated in comparison to the total number of words on a page. Stop words like “and”, “or” and “but” are excluded from the total. This excercise does not take into account the depth of analysis performed to improve keyword “phrase” density of a Web site but it does provide a peek into a potential problem. Don’t get caught up in “we-we” talk and make sure to convey the right message about what your company offers to both users and Search Engines.
Explore your homepage keyword phrase density by following this quick and easy excercise:
- Go to http://www.ranks.nl/tools/spider.html - accept all default values
- Enter your homepage URL in the fist field at the top as http://www.yourdomain.com
- Click Submit
- The report created gives a wealth of knowledge about your homepage. Scroll to the section showing single, 2,3 and 4 keyword phrases
- The most popular searches are between 2 and 4 keyword phrases. You will see the most repeated phrases at the top of this section of the report. If you are a land surveying provider and you do not see the keyword phrase “land surveying” or “land surveyor” in your list, chances are you are not telling search engines or users enough about the services you provide.
Talk to your online marketing representative about the copy on your Web site. Make sure that good keyword research is performed before making changes to your Web site copy and don’t get caught up in “we-we” talk.