Archive for February, 2009
Is your Web site design layout speaking to your visitors as well as Search Engines?
The balance between the two is related to two distinct elements in Web site design; active content and images as visual cues.
Search Engines capture only keywords and keyword phrases. Images are essentially ignored.
Opportunities are lost when Web design does not take into account active content as a strategic element in design.
Learn how Eye Tracking and Heat Map studies have guided us toward SEO friendly Web design best practices.
- Active Content - Copy that targets your visitors needs
- Images as Visual Cues - Triggers that take your visitor one step closer to a desired action