Archive for June, 2008
My 5 year old daughter recently asked me if the word “poopy” was bad? I came up with this response; “words are not bad, it’s the way that people use them that makes them bad.” The best example I could come up with was that if you called someone a “poopy head” that was bad. But if you told mommy that you had to go “poopy”, well, that was just reality. So what’s my point?
Humans understand the meaning of words and more appropriately, strings of words through semantics. Semantics simply convey the intended meaning of language. Humans process information through messages conveyed based on experience, body language, inflection, and other factors. Search engines cannot. The word “poopy” means little to a search engine without supporting words or phrases. It is simply a word. If a human hears that word, depending on their experience, language spoken, age, parental status, etc., the meaning begins to take shape immediatly. Add supporting words or phrases and the meaning becomes fine-tuned. The same concept applies to Search Engines.
Every page of a Web site has the potential to found by a user performing a search online. Keywords and more importantly, keyword phrases, are strategically placed by SEO professionals in key places on a Web page. It is critical to perform thorough keyword research, make proper keyword selection, determine relevance, and make good decisions about prominence and placement of those keyword phrases.
I guarantee your Web site will improve in Search Engine ranking position if you put effort into selecting good keywords and use those keyword phrases in strategic places on every Web page. If all other obstacles are identified and removed, you will see great results.
I don’t trust GUI’s and this is why. A simple URL 301 redirect was botched by PowWeb’s URL Redirect tool. I had an issue with an error page being among the top content viewed and found an problem with a URL name change conflicting with a PPC campaign landing page target. I knew what had to be done.
PowWeb has a handy set of control panel tools that allow .htaccess editing. The .htaccess editor has a URL Redirect tool that defines the from path as http://… and the to path also as http://… in it’s instructions.
After going through various resources, I found this lovely note that saved my sanity:
“Notes: Don’t add “http://www” to the first part of the
statement - place the path from the top level of your site
to the page. Also ensure that you leave a single space
between these elements:”
PowWeb also has a very nice direct .htaccess editor that allowed me to modify the .htaccess file so I manually changed the redirect to the following:
Redirect 301 /home.html http://www.domain.com
There was no designation for a 301 Redirect so I had to modify the .htaccess file manually. It worked… Check your redirects here - http://www.internetofficer.com/seo-tool/redirect-check/.
Luckily I have FTP access to the Web server but that is not always the case. In using the editor, I found there were actually 3 .htaccess files on the server. I had to ensure I was modifying the correct one and my next phone call to PowWeb will be about having 3 .htaccess files on the server.
Pay close attention to your redirects. Check them. Then check them again.